SERP stands for Search Engine Results Page and being found is the result of having the right SEO within the content of each page in your site.
Part of the process involves analysing and adding the best keywords for your business, for example, a Chelmsford web design agency will aim for keywords that string together phrases that relate directly to the type of business. Research will tell us which keywords and phrases are being searched for and which are not.
We will eventually be able to build a picture of what is likely to work and what is not and add these into your site - this might mean adjusting any text you provide slightly to enable the keywords to be included.
We provide on-site SEO - that is, within the content & code of your website.